Lingkup Ekonomi

ED

Dunia Digital dalam Perekonomian

Ringkasan sektor ekonomi digital & contoh penerapan — untuk edukasi dan materi blog.

E-Commerce

Marketplace: Tokopedia, Shopee, Lazada
Toko online & website penjualan
Model bisnis: B2C, C2C, B2B

Fintech

E-wallet (OVO, GoPay, Dana)
Online banking & pembayaran digital
Investasi & pinjaman digital

Digital Marketing

Iklan media sosial & Google Ads
SEO, email marketing
Influencer & content marketing

Gig Economy

Freelancer, driver online, delivery
Platform kerja: aplikasi jasa & marketplace jasa

Ekonomi Kreatif Digital

Konten digital: YouTube, podcast, desain
Game & aplikasi kreatif
Monetisasi: iklan, sponsor, jual karya

Logistik Digital

Integrasi toko & ekspedisi
Tracking paket & manajemen gudang
Kurir instan & last-mile delivery

Dampak & Tantangan

Peluang UMKM, inklusi keuangan
Risiko penipuan online
Kesenjangan digital & keamanan data

Tips untuk Pelaku UMKM

Buat profil toko yang jelas & foto produk menarik
Manfaatkan pembayaran digital & layanan logistik
Pelajari dasar digital marketing & layanan pelanggan

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